The percentage of NFL revenues derived from gambling is currently estimated to be a relatively small portion of the total income. In 2023, the NFL received around $132 million from gambling-related sponsorships, including partnerships with major sports betting companies like Caesars Entertainment, DraftKings, and FanDuel. This figure is expected to grow significantly, with projections suggesting that legalized sports betting could eventually generate over $2.3 billion annually for the NFL.
Given that the NFL's total annual revenue exceeds $18 billion, gambling revenue currently constitutes less than 1% of its total earnings. However, as the sports betting market continues to expand and more states legalize sports betting, this percentage is likely to increase.
The Brown BLog plan to do a deeper dive on this in the coming months.
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