Joe Banner - How to increase the bottom line by juggling the bottom of the roster.

To understand why Joe Banner cut players like JMJ and LJ Fort last year, one need only look at the below chart.

In 2013, the savings by using an undrafted rookie free agent making the minimum instead of a 3rd year player making the minimum was $140,000 per player.

There is a $75,000 savings by substituting a rookie free agent for a one year veteran who makes the league minimum.  

Before game 1 of the 2013 season, Banner cut veterans like Trevin Wade, Brandon Jackson, Kellen Davis, Brad Smelley, JMJ and LJ Fort in favor of a group of undrafted rookie free agents.  These cuts added over $1,000,000 to Jimmy Haslam's bottom line.

Wade went on to perform well for the playoff New Orleans Saints.   JMJ for the playoff Chiefs.  Both could have helped the Browns win instead of lose games like Jacksonville, where rookie free agent LB Darius Eubanks was abused vs the run or New England, where special teams and rookie play hurt the Browns badly.

Joe Banner is President of the Browns because he's very skilled at maximizing the bottom line through careful management of player selection.  Banner's view, supported by yes man Mike Lombardi, is that the bottom of roster players are spare parts, and one reason Chud is gone is that he did not buy into that system, especially over the course of the season as he witnessed the price the Browns paid for cutting quality second year and veteran players.